Kevin C Desouza

Intrapreneurship

Managing Ideas Within Your Organization

• Broschiertes Buch

Produktbeschreibung

Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 280
• Erscheinungstermin: 25. September 2017
• Englisch
• Abmessung: 228mm x 153mm x 22mm
• Gewicht: 429g
• ISBN-13: 9781487522834
• ISBN-10: 1487522835
• Artikelnr.: 48699479

Autorenporträt

Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech.

Inhaltsangabe

Foreword by Tom Davenport
Preface
Chapter 1: The Value Proposition for Designing an Intrapreneurial
Organization
Chapter 2: Intrapreneurship: A Process Framework
Chapter 3: Idea Generation and Mobilization
Chapter 4: Advocacy and Screening
Chapter 5: Idea Experimentation
Chapter 6: Idea Commercialization
Chapter 7: Diffusion and Implementation of Ideas
Chapter 8: Intrapreneurship: From Concept to Sustained Competitive
Advantage