This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.
Inhaltsangabe
Section I INTRODUCTION TO THE FIELD Chapter 1. The Role of Research in Communication Chapter 2. Communication Research Problems and Hypotheses Section II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING Chapter 3. Conceptualizations in Communication Research Chapter 4. Using Communication Research Sources Chapter 5. Communicating Communication Research: Constructing and Assessing Research Section III: DESIGN OF RESEARCH Chapter 6. Conducting Textual and Content Analyses Chapter 7. Participant Observation Research Chapter 8. Measurement in Communication Research Chapter 9. Design of Descriptive Empirical Research in Communication Chapter 10. Design of Experimental Research in Communication Chapter 11. Sampling Section IV: STATISTICAL ANALYSIS OF DATA Chapter 12. Descriptive Statistics Chapter 13. Introductory Inferential Statistical I: Hypothesis Testing with Two Means Chapter 14. Introductory Inferential Statistical II: Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL Glossary Tables: Normal curve, t, F, chi square Index of Names Index of Topics
Section I INTRODUCTION TO THE FIELD Chapter 1. The Role of Research in Communication Chapter 2. Communication Research Problems and Hypotheses Section II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING Chapter 3. Conceptualizations in Communication Research Chapter 4. Using Communication Research Sources Chapter 5. Communicating Communication Research: Constructing and Assessing Research Section III: DESIGN OF RESEARCH Chapter 6. Conducting Textual and Content Analyses Chapter 7. Participant Observation Research Chapter 8. Measurement in Communication Research Chapter 9. Design of Descriptive Empirical Research in Communication Chapter 10. Design of Experimental Research in Communication Chapter 11. Sampling Section IV: STATISTICAL ANALYSIS OF DATA Chapter 12. Descriptive Statistics Chapter 13. Introductory Inferential Statistical I: Hypothesis Testing with Two Means Chapter 14. Introductory Inferential Statistical II: Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL Glossary Tables: Normal curve, t, F, chi square Index of Names Index of Topics
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