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  • Gebundenes Buch

This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues.

Produktbeschreibung
This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues.