Bobby Borg, Michael Eames

Introduction to Music Publishing for Musicians

Business and Creative Perspectives for the New Music Industry

• Broschiertes Buch

Produktbeschreibung

Want the lowdown on making great music, promoting it, and protecting it-all while earning the royalties you deserve? This is the essential guide for students and professionals, written by two industry veterans. The second edition contains updated information on AI tools, streaming, new strategies for pitching and placing songs, and much more.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Second Edition
• Seitenzahl: 546
• Erscheinungstermin: 9. Januar 2025
• Englisch
• Abmessung: 254mm x 178mm x 29mm
• Gewicht: 1014g
• ISBN-13: 9798881800673
• Artikelnr.: 71955694

Autorenporträt

Bobby Borg is an Assistant Professor of Practice at the University of Southern California's Thornton School of Music. He is the author of four widely read books on the music industry and the founder of Bobby Borg Consulting, where he coaches rising music industry professionals.

Inhaltsangabe

Contents
Foreword by Michael Laskow
Welcome Fam-Both New and Existing: Here's What's Updated and Improved.
Preface
Acknowledgments
Section 1: The Basics of Copyright
Introduction
1.Definition, Formation, and Rights
2.Exceptions to Your Rights
3.Joint Works (AKA Collaborations)
4.Duration of Copyright
5.Copyright Registration and Notice
6.Copyright Infringement
7.Sound Recordings Are Copyrights, Too
8.Copyright Amendments and Additions
9.End-of-Section Frequently Asked Questions
Section 2: Types of Publishing Income
Introduction
10.Mechanical Royalties
11.Performance Royalties
12.Synchronization Fees
13.Print Royalties
14.Electronic Transmissions: Streams, Videos, and More
15.Subpublishing Income Part 1: Four Food Groups Ex-United States
16.Subpublishing Income Part 2: Subpublishers
17.End-of-Section Frequently Asked Questions
Section 3: Publishing Companies and Types of Deals
Introduction
18.What Established Music Publishers Can Do for Your Career
19.Types of Deals with Publishing Companies
20.Other Contract Deal Points with Publishing Companies
21.Synch Exploitation Deals for Independent DIY Musicians
22.Starting Your Own Publishing Company
23.End-of-Section Frequently Asked Questions
Section 4: Creative Matters of Music Publishing
Introduction
24.The Magnificent and Scientific Power of Music
25.Start Preparing for the Creative Process
26.Basic Elements of Popular Songs
27.Uniqueness: Being Most Advanced Yet Still Acceptable
28.Product Innovation: Thirty-Nine Ways to Monetize One Song
29.Placing Music Part 1: Ten Out-of-the-Box Methods
30.Placing Music Part 2: Seven More Conventional Methods
31.Pitching Your Music Like a Pro
32.Promoting Music Part 1: Publicity, Advertising, and Online
33.Promoting Music Part 2: Direct Marketing and Face-to-Face Selling
34.End-of-Section Frequently Asked Questions
Section 5:Interviews with Today's CREATIVE Pros
Introduction
35. Publishing Deals and Getting Signed with Mikey Wax
36. Music Production with Heather Holley
37. Video Games with Inon Zur
38. TV And Film Work with Josh Bartholomew
39. Beat and Sample Creation with Sam Barsh
40. Collaborations and Songwriter Teams with Max Billion
41. Documentary Work with Miriam Cutler
42. Trailer Composing with Simone Benyacar
43. Songwriter Mentorship with Pam Sheyne
44. Advertising Work with Brian Banks
45.End-of-Section Frequently Asked Questions
Section 6: Interviews with Today's BUSINESS Pros
Introduction
46. The Value of Copyright (Present and Future) with Greg Victoroff
47. Artificial Intelligence And Other Tech With Dr. Morten Bay
48. The Business of Rights Management Companies and A&R With Jake Versluis
49. Tracking and Collecting Royalties With David Quan
50. Digital Analytics in the Music Business with Joe Poindexter
51. The Hustle of Song Promotion VIA DSP Playlisting With Mike Warner
52. The Hustle of Music Placements and A&R With Michael Laskow
53. Catalog Acquisitions With Jeff Brabec
54. The Future of Music 2030 and Beyond with Jim Griffin
55. Congress' New AI Bill with Jane Davidson
56. End-of-Section Frequently Asked Questions
Section 7: MORE Things You Need to Know about Music Publishing's Future
Introduction
57.EXPANDING ON Music Publishing's Future Part 1: Legislation to Watch
58.EXPANDING ON Music Publishing's Future Part 2: The Bigger Picture
59.End-of-Section Frequently Asked Questions
Section 8: It's a Wrap!
Introduction
60.Review of Music Publishing in a Nutshell
Glossary of Terms
Music Publishing Resources
End-of-Chapter Quizzes
Chapter Activity Assignments
Appendix A: Bobby's Secret Answers to "Do You Know That."
Appendix B: Michael's Extras: Sample Work For Hire Agreement For a Session
Player
Appendix C: Michael's Extras: Sample General Brief for a TV Show
Appendix D: Michael's Extras: Sample Combined Synch/Master License
Index