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This book is an exhaustive and evidence-based introduction to the concepts of intuitive cognition. It focuses on the foundations of intuitive cognition, how it allows the integration of new information with existing knowledge along with their applications in diverse fields like business, teaching, marketing and education.

Produktbeschreibung
This book is an exhaustive and evidence-based introduction to the concepts of intuitive cognition. It focuses on the foundations of intuitive cognition, how it allows the integration of new information with existing knowledge along with their applications in diverse fields like business, teaching, marketing and education.
Autorenporträt
Pritha Mukhopadhyay is a Professor, Department of Psychology and Dean of Science, University of Calcutta (CU), India. She is a gold medalist of University of Calcutta and recipient of the J. William Fulbright Scholarship. Her academic contribution has been recognized by the State Education Department, Govt. of West Bengal, India. She is the Co-ordinator and one of the principal investigators of UGC Funded Centre with Potential for Excellence in a Particular Area (CPEPA) at CU. She is awarded with major research projects from different organisations of the government of India. She was director in a project funded by UNICEF. Her research encompasses Cognitive Science and application of the methods of Neuropsychology and Psychophysiology in the clinical field. She has to her credit several research papers in reputed journals, book chapters, authored and edited books. Sharmistha Banerjee is Professor of Business Management at the University of Calcutta, India. Ishita U. Bharadwaj is an Associate professor at the University of Delhi, India.