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Invisible Luxury: How Perfume Shaped Desire, Power, and Global Brands By Sarah Westwood What if the most powerful product in the world... was invisible? Perfume is not just scent. It is strategy. It is seduction. It is identity in a bottle. From ancient temples to TikTok influencers, from queens and courtesans to biotech startups, "Invisible Luxury" uncovers how fragrance became a silent but unstoppable force in shaping culture, commerce, and personal power. This is not a book about smelling good. It is a deep, cinematic journey through how emotions are bottled, marketed, and turned into billion-dollar empires.