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'Highly readable' Financial Times From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal. Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly. iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
"A deeply reported and business-savvy chronicle of Tesla's wild ride." - Walter Isaacson, New York Times Book Review, on Power Play
"A sweeping history of the electric-car juggernaut. . . . I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time." - Los Angeles Times on Power Play
"An exceptional work of business journalism." - Washington Post on Power Play
"Tense, detailed and well-crafted. . . . Power Play is a business thriller for real. . . . A clear, deeply reported and engaging account of how Musk launched a truly transformational car." - Associated Press on Power Play
"Higgins, who covers technology and autos for the Wall Street Journal, has done an outstanding job. He's performed a deep dive into the nuts and volts of Tesla. His book is extensively researched, including interviews with (unfortunately but understandably) anonymous current and former execs."
- Minneapolis Star Tribune on Power Play
"Power Play eschews sensationalism for a high-resolution portrait of how exactly an unusual man and an unusual company managed a meteoric rise. . . . The tale of Tesla's ascent is inherently dramatic and compellingly told." - NPR on Power Play
"Eminently readable. . . . A must-read for any fan or critic." - Business Insider on Power Play
"A masterclass in narrative journalism, telling the extraordinary story of Tesla's rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel." - Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale, on Power Play
"Tim Higgins's electric narrative takes us through Tesla's every hairpin turn. . . . This case study on the thin line between madness and genius is set against a monumental backdrop: the rivalry between Silicon Valley and Detroit to develop and popularize the electric car. Having covered the industry from both locales, Higgins is uniquely equipped to lucidly and colorfully explain why the former triumphed-and how it is that an impossible person can ultimately will an improbable success." - John Helyar, #1 New York Times bestselling co-author of Barbarians at the Gate, on Power Play
"No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful!" - William D. Cohan, New York Times bestselling author of House of Cards, on Power Play
"A sweeping history of the electric-car juggernaut. . . . I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time." - Los Angeles Times on Power Play
"An exceptional work of business journalism." - Washington Post on Power Play
"Tense, detailed and well-crafted. . . . Power Play is a business thriller for real. . . . A clear, deeply reported and engaging account of how Musk launched a truly transformational car." - Associated Press on Power Play
"Higgins, who covers technology and autos for the Wall Street Journal, has done an outstanding job. He's performed a deep dive into the nuts and volts of Tesla. His book is extensively researched, including interviews with (unfortunately but understandably) anonymous current and former execs."
- Minneapolis Star Tribune on Power Play
"Power Play eschews sensationalism for a high-resolution portrait of how exactly an unusual man and an unusual company managed a meteoric rise. . . . The tale of Tesla's ascent is inherently dramatic and compellingly told." - NPR on Power Play
"Eminently readable. . . . A must-read for any fan or critic." - Business Insider on Power Play
"A masterclass in narrative journalism, telling the extraordinary story of Tesla's rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel." - Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale, on Power Play
"Tim Higgins's electric narrative takes us through Tesla's every hairpin turn. . . . This case study on the thin line between madness and genius is set against a monumental backdrop: the rivalry between Silicon Valley and Detroit to develop and popularize the electric car. Having covered the industry from both locales, Higgins is uniquely equipped to lucidly and colorfully explain why the former triumphed-and how it is that an impossible person can ultimately will an improbable success." - John Helyar, #1 New York Times bestselling co-author of Barbarians at the Gate, on Power Play
"No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful!" - William D. Cohan, New York Times bestselling author of House of Cards, on Power Play