Just Evil Enough - Ross, Emily; Croll, Alistair
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Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, itâ s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.

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Produktbeschreibung
Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, itâ s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.
Autorenporträt
Alistair is the co-author of the best-selling Lean Analytics and three other books on technology and business. He has launched leading tech conferences and been a visiting executive at Harvard Business School. As an entrepreneur, he co-founded web performance pioneer Coradiant; the Bitcurrent research firm; and the Year One Labs accelerator. Emily is a serial entrepreneur and an expert in strategic communications, analytics, and growth. She has been a SXSW advisory board member since 2018. In between founding companies she has held various leadership roles, including positions at a top digital agency, a fast-scaling technology firm, and UNICEF Ireland. She currently leads an incredible team of strategists and technologists at the platform now called X.