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The book Key Concepts in the Data World: A Compilation of Articles by Herbert Jair Bermúdez Sosa and Martha Lucía Gómez Parra brings together key concepts of business intelligence, data analytics, and visualization. It explores how to transform data into strategic decisions, analyzing levels of analytics (descriptive, predictive) and metrics for measuring algorithms. Additionally, it details psychological principles applied to the design of effective visualizations. This book is an essential tool for those seeking to understand and apply data analytics in various professional contexts.