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The book focuses on the knowledge and attitude of farmers towards the use of the Kisan Call Center (KCC), a scheme launched by the Department of Agriculture & Cooperation, Ministry of Agriculture, Govt. of India. The specific objectives included studying the profile of selected farmers, evaluating their knowledge level and attitude towards KCC, examining the relationship between farmer profiles and their attitude/knowledge, identifying constraints in using KCC services, and exploring farmers' suggestions to overcome these constraints.The book sheds light on the knowledge and attitude of farmers towards the Kisan Call Center in South Gujarat, emphasizing the need for addressing specific constraints to enhance the effectiveness of the service and improve farmers' overall experience.