Laws of crisis PR - Scharr, Florian
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Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many incidents first escalate into social scandals - of all things, corporate communication potentiates the immaterial damage and thus the material damage.

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Produktbeschreibung
Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many incidents first escalate into social scandals - of all things, corporate communication potentiates the immaterial damage and thus the material damage.
Autorenporträt
Promotion in Kommunikations- und Medienwissenschaft an der Elite-Universität Mannheim; aktuell PR-Berater für verschiedene europäische Marktführer aus den Bereichen Dienstleistung und Technik.