Professor Christopher Bones, James Hammersley

Leading Digital Strategy

Driving Business Growth Through Effective E-Commerce

• Broschiertes Buch

Produktbeschreibung

Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5303
• Seitenzahl: 242
• Erscheinungstermin: 1. März 2015
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 368g
• ISBN-13: 9780749473099
• ISBN-10: 0749473096
• Artikelnr.: 41370919

Autorenporträt

Professor Christopher Bones is a people, organization strategy and change expert and an award-winning author of The Cult of the Leader (Jossey-Bass). He has experience working with companies such as Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School, and Visiting Professor at the University of Aberdeen. James Hammersley founded Good Growth, an innovative digital change consulting company, with Christopher Bones. Their clients include The Open University and Barclays Connector among others. Having worked on introducing digital performance to large organizations including Apple, he has witnessed first-hand the potential of digital to transform how companies listen to and respond to customers.

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: 21st-century markets;
  • Chapter - 02: Identifying the e-commerce opportunity;
  • Chapter - 03: Putting customers first;
  • Chapter - 04: The new marketing model;
  • Chapter - 05: The business of e-commerce;
  • Chapter - 06: The growth organization;
  • Chapter - 07: Leadership in change;
  • Chapter - 08: Digital leadership in practice;
  • Chapter - 09: The e-commerce leadership model

Rezensionen

"For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." Paul Walsh, Chairman, Compass Group and former CEO of Diageo