Living By Your Wits - Morrison, Donald R
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Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:Connect with your passion, strengths, and creativity Find and focus on profit sweet spots Define the "perfect-fit customer" who's willing to pay a premium See cash flow as a value stream, from first contact to cash in the bank Find the "compelling value difference" that allows for premium pricing Implement a strategic plan to move up the profit food chain Develop a profit-driven dream team Build sustained profits, create wealth and a sellable business…mehr

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Produktbeschreibung
Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:Connect with your passion, strengths, and creativity Find and focus on profit sweet spots Define the "perfect-fit customer" who's willing to pay a premium See cash flow as a value stream, from first contact to cash in the bank Find the "compelling value difference" that allows for premium pricing Implement a strategic plan to move up the profit food chain Develop a profit-driven dream team Build sustained profits, create wealth and a sellable business
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Autorenporträt
After a career as a solo CPA, Morrison decided to pass along both stories and business insights of interest to small-business owners. The genesis of the book began as a column of stories written for the Sacramento Business Journal. After the columns, came a financial workshop "The 3-Day MBA", which led to a series of workshops under the banner of The Profit Process. ® In a way, Living By Your Wits is both a guidebook and memoir. In the The Profit Process®, he developed an effective system for small-business owners to discover hidden sources of profit and cash flow in entrepreneurial and family owned businesses with revenues up to $25 million. In short, Morrison helped clients create wealth and the tools to step-up and play on a larger stage. In addition to a CPA certificate, Morrison holds an MBA from Stanford University, and was a Certified Management Accountant (CMA) with the Institute of Management Accountants. He was a lecturer at CSU, Chico, at UC Davis Extension and for the California Society CPAs. He has appeared on the NBC's Nightly News and has been quoted in the New York Times.