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For corporate strategy to live and work, people have to understand strategy, and strategy makers have to understand people. In this ground-breaking book, Lynda Gratton shares for the first time the 'why' and 'how' of putting people at the heart of corporate strategy. If companies want to increase their business performance, they need to recognize and develop the soul of the organization: they need a Living Strategy.

Produktbeschreibung
For corporate strategy to live and work, people have to understand strategy, and strategy makers have to understand people. In this ground-breaking book, Lynda Gratton shares for the first time the 'why' and 'how' of putting people at the heart of corporate strategy. If companies want to increase their business performance, they need to recognize and develop the soul of the organization: they need a Living Strategy.
Autorenporträt
Lynda Gratton ist Professorin für Management Practice an der London Business School. Von der Times wurde sie 2009 als eine von 20 Top Business Thinkers gefeiert. Sie ist Autorin mehrerer Bücher, die in 20 Sprachen übersetzt wurden, und zahlreicher Artikel, unter anderem für "Financial Times", "Wall Street Journal" und "Harvard Business Review".