This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyists. Here are some of the things you'll learn to do: assess your political resources; set an agenda for action; understand whom to lobby and how to gauge their power, motivation, and ability; use evidence to make your case; work directly with policymakers; testify in a public hearing; use the mass media; and take direct action. This edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for…mehr
This step-by-step guide to lobbying covers it allfrom the basics for beginners to specific techniques for experienced lobbyists. Here are some of the things you'll learn to do: assess your political resources; set an agenda for action; understand whom to lobby and how to gauge their power, motivation, and ability; use evidence to make your case; work directly with policymakers; testify in a public hearing; use the mass media; and take direct action. This edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.
Preface to the Third Edition Acknowledgments Introduction The Context The Policy Cycle Taking One Step at a Time PART I: BASIC STEPS Chapter 1. Assessing Your Strengths and Limitations Appreciating Your Strengths Being Realistic About Limitations Points to Remember Chapter 2. Setting the Agenda Rule 1: Know Your Agenda Rule 2: Decide Between Incremental and Fundamental Change Goals Rule 3: Be Clear About Your Priorities Rule 4: Develop Fallback Positions An Exercise in Agenda Setting Points to Remember Chapter 3. Understanding Policymakers Picking the Right Target What Makes Policymakers Tick? Critical Factor: How the Policymaker Defines the Problem An Exercise in Targeting Points to Remember Chapter 4. Preparing the Case Modifying the Audience's Definition of the Situation Strategies of Argument with Four Kinds of Audiences The Policy Brief Writing a Brief About Abortion Now You Try Planning a Brief Points to Remember Chapter 5. Gathering Evidence Kinds of Evidence The Quality of Evidence: Whom and What Can You Trust? Conducting the Search PART II: PRACTICAL APPLICATIONS Chapter 6. Lobbying One-on-One Lobbying an Elected Representative Face-to-Face Meetings Group Visits Writing Letters Lobbying by Telephone Other Types of Lobbying Lobbying Appointed Officials Points to Remember Chapter 7. Testifying in a Hearing Your Agenda and Theirs Audiences Preparing Testimony Getting Ready to Testify Giving Testimony Fielding Questions in a Public Hearing Points to Remember Chapter 8. Using the Mass Media Traditional Media Seeing the World Through the Printed Page Radio: The Ever-Present Voice Taming the One-Eyed Monster Electronic Media Points to Remember Chapter 9. Taking On the System Through Direct Action The Importance of Advance Preparation Good Cop, Bad Cop Direct Action in the Information Age The Ultimate Loss of Control Points to Remember PART III: CASE HISTORY OF A GRASSROOTS LOBBYING CAMPAIGN Chapter 10. Duck Sauce: Reforming Welfare Reform Building an Organization Setting the Agenda Broadening the Base The Action Phase The Beginning of the End for DCCSOS Chapter 11. Lessons Learned Bibliography Index Reference Notes Included
Preface to the Third Edition Acknowledgments Introduction The Context The Policy Cycle Taking One Step at a Time PART I: BASIC STEPS Chapter 1. Assessing Your Strengths and Limitations Appreciating Your Strengths Being Realistic About Limitations Points to Remember Chapter 2. Setting the Agenda Rule 1: Know Your Agenda Rule 2: Decide Between Incremental and Fundamental Change Goals Rule 3: Be Clear About Your Priorities Rule 4: Develop Fallback Positions An Exercise in Agenda Setting Points to Remember Chapter 3. Understanding Policymakers Picking the Right Target What Makes Policymakers Tick? Critical Factor: How the Policymaker Defines the Problem An Exercise in Targeting Points to Remember Chapter 4. Preparing the Case Modifying the Audience's Definition of the Situation Strategies of Argument with Four Kinds of Audiences The Policy Brief Writing a Brief About Abortion Now You Try Planning a Brief Points to Remember Chapter 5. Gathering Evidence Kinds of Evidence The Quality of Evidence: Whom and What Can You Trust? Conducting the Search PART II: PRACTICAL APPLICATIONS Chapter 6. Lobbying One-on-One Lobbying an Elected Representative Face-to-Face Meetings Group Visits Writing Letters Lobbying by Telephone Other Types of Lobbying Lobbying Appointed Officials Points to Remember Chapter 7. Testifying in a Hearing Your Agenda and Theirs Audiences Preparing Testimony Getting Ready to Testify Giving Testimony Fielding Questions in a Public Hearing Points to Remember Chapter 8. Using the Mass Media Traditional Media Seeing the World Through the Printed Page Radio: The Ever-Present Voice Taming the One-Eyed Monster Electronic Media Points to Remember Chapter 9. Taking On the System Through Direct Action The Importance of Advance Preparation Good Cop, Bad Cop Direct Action in the Information Age The Ultimate Loss of Control Points to Remember PART III: CASE HISTORY OF A GRASSROOTS LOBBYING CAMPAIGN Chapter 10. Duck Sauce: Reforming Welfare Reform Building an Organization Setting the Agenda Broadening the Base The Action Phase The Beginning of the End for DCCSOS Chapter 11. Lessons Learned Bibliography Index Reference Notes Included
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