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Location choice and business performance features the real life locational behaviors of design entrepreneurs, and the level of their business success. It analyzed the possible factors that have influence on design entrepreneurs' location decisions, and it looked into possible location (creative centered area) advantages and other advantages that accelerate the business success of a design entrepreneur.

Produktbeschreibung
Location choice and business performance features the real life locational behaviors of design entrepreneurs, and the level of their business success. It analyzed the possible factors that have influence on design entrepreneurs' location decisions, and it looked into possible location (creative centered area) advantages and other advantages that accelerate the business success of a design entrepreneur.
Autorenporträt
Yixin Rong es una investigadora orientada a los negocios, con una profunda curiosidad por encontrar los factores clave del éxito de los empresarios innovadores y del diseño. Actualmente es gestora de proyectos en Philips. Anteriormente trabajó en empresas de nueva creación y en Philips en marketing de consumo global. Tiene formación en economía urbana.