PART ONE 1. Past History and Present Comparisons 2. Lotteries as a Response to the New Federalism 3. The Quick-Fix that Led to Serious Addiction PART TWO 4. Lotteries as State Tax Policy 5. State Lotteries: Grafting Private Enterprise onto Government Structures 6. Marketing the Lotteries: Present Practices 7. Marketing the Lotteries of the Future 8. Advertising the Lotteries: Present Practices PART THREE 9. Tax Reform: Toward a Less Regressive Lottery 10. Budget Process Reform: Pulling in the States' Necks 11. Marketing Reform 12. Advertising Reform
PART ONE 1. Past History and Present Comparisons 2. Lotteries as a Response to the New Federalism 3. The Quick-Fix that Led to Serious Addiction PART TWO 4. Lotteries as State Tax Policy 5. State Lotteries: Grafting Private Enterprise onto Government Structures 6. Marketing the Lotteries: Present Practices 7. Marketing the Lotteries of the Future 8. Advertising the Lotteries: Present Practices PART THREE 9. Tax Reform: Toward a Less Regressive Lottery 10. Budget Process Reform: Pulling in the States' Necks 11. Marketing Reform 12. Advertising Reform
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