Magic and Religion in Consumption Practices - Belk, Russell W.; Publishers, Vibrant
84,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
42 °P sammeln
  • Gebundenes Buch

Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption. Drawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices-through branding as belief systems, sacred spaces like flagship…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption. Drawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices-through branding as belief systems, sacred spaces like flagship stores, and rituals like unboxing or gift-giving. He investigates the enchantment of marketing, myth-making in advertising, and the search for transcendence through luxury or lifestyle goods. This book challenges the idea of consumers as purely rational actors, offering a richer, symbolic view of market behavior. It is essential reading for scholars of marketing, religion, cultural studies, and anthropology. Part of the Legend in Consumer Behavior series, this book captures Belk's exploration into the sacred dimensions of everyday consumption.
Autorenporträt
Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.