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"Mèalort may be the worst thing you'll ever taste. Known primarlily for its intense bitterness, the infamous Chicago liquer has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of Malèort: we keep going back for more. For nearly a hundred yars, we've gone back. Jeppson's Malèort could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped…mehr

Produktbeschreibung
"Mèalort may be the worst thing you'll ever taste. Known primarlily for its intense bitterness, the infamous Chicago liquer has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of Malèort: we keep going back for more. For nearly a hundred yars, we've gone back. Jeppson's Malèort could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today. Malèort is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malèort, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire."--Provided by publisher.
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Autorenporträt
Josh Noel is the author of Barrel-Aged Stout and Selling Out. He wrote about beer and travel for the Chicago Tribune for over a decade; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.