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"Pilotez vos performances commerciales avec méthode" is a practical guide for salespeople and managers, providing tools for optimizing sales activity management. It takes a methodical approach to sales performance management, focusing on KPIs (key performance indicators) to measure results and adjust strategies in real time. The book looks at how to set up these indicators, monitor them and analyze them on an ongoing basis to maximize the effectiveness of sales actions. It also proposes solutions for organizing and optimizing sales territories while avoiding overlap. Information gathering and the choice of the right digital tools are also covered to better track performance. In addition, it focuses on managing sales teams, offering advice on how to train, motivate and unite them around common objectives. Finally, practical advice is given on the different stages of sales and merchandising to optimize these processes. This guide is an essential tool for improving sales management at all levels.