Peter Cross

Management Consultancy

How to Win

• Gebundenes Buch

Produktbeschreibung

Management Consultancy: How to Win is a practical guide for both those new to consultancy and experienced consultants seeking formal accreditation. A key element of the book is learning from consultancy engagements and the problems common to all consultants, irrespective of the location or culture in which they work.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 254
• Erscheinungstermin: 31. Juli 2025
• Englisch
• Abmessung: 246mm x 174mm
• Gewicht: 640g
• ISBN-13: 9781032790855
• ISBN-10: 1032790857
• Artikelnr.: 74708801

Autorenporträt

Peter Cross is an experienced international management consultant who advises organisations of all kinds on achieving successful change.

Inhaltsangabe

Introduction Chapter 1: Grasping the Basics Chapter 2: Creating a
Consultancy Service Chapter 3: Developing a Consultancy Service Offer
Chapter 4: Talent: Who Will Deliver the Service for Us? Chapter 5:
Marketing and Promotion: What Do We Have to Do to Engage with Our Market?
Chapter 6: Sales. How Will We Turn Our Market into Our Clients? Chapter 7:
Engagement Delivery. What Should We Do to Keep Our Clients Happy? Chapter
8: Consultancy Practice Management. How Should We Organise Ourselves?
Chapter 9: Methodologies and Tools. Whose Thinking Should We Use? Chapter
10: The Future Market for Consultancy. How Is Client Motivation for Buying
Consultancy Changing? Index