Designed for one-semester accelerated and online courses at the upper undergraduate and MBA levels, this book is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. Each chapter includes a management decision-oriented case study that applies tools of economic analysis.
Designed for one-semester accelerated and online courses at the upper undergraduate and MBA levels, this book is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. Each chapter includes a management decision-oriented case study that applies tools of economic analysis.
Chapter 1 The Macro- and Microeconomic Environments Chapter 2 Aggregate Output, Prices, and Economic Indicators Chapter 3 Money and the Financial Markets Chapter 4 Supply and Demand and Market Processes Chapter 5 The Costs of Production Chapter 6 Market Structures, Firm Behavior, and Pricing Chapter 7 The Economics of Business Strategy
Chapter 1 The Macro- and Microeconomic Environments Chapter 2 Aggregate Output, Prices, and Economic Indicators Chapter 3 Money and the Financial Markets Chapter 4 Supply and Demand and Market Processes Chapter 5 The Costs of Production Chapter 6 Market Structures, Firm Behavior, and Pricing Chapter 7 The Economics of Business Strategy
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