Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration…mehr
Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Michael R. Baye is the Bert Elwert Professor of BusinessEconomics & Public Policy at Indiana University's Kelley School of Businessand currently serves as the Chairman of the U.S. Consumer Financial ProtectionBureau's Academic Research Council. He also served as the Director of theBureau of Economics at the Federal Trade Commission from July 2007 to December2008. He received his BS in economics from Texas A&M University in 1980 andearned a PhD in economics from Purdue University in 1983. Prior to joiningIndiana University, he taught graduate and undergraduate courses at thePennsylvania State University, Texas A&M University, and the University ofKentucky. He has held a variety of editorial posts in economics, marketing, andbusiness, and currently serves as a co-editor for the Journal of Economicsand Management Strategy. Professor Baye has won numerous awards for his outstandingteaching and research and teaches courses in managerial economics andindustrial organization at the undergraduate, MBA, and PhD levels. His researchhas been published in the American Economic Review, Journal of PoliticalEconomy, Econometrica, Review of Economic Studies, Economic Journal, andManagement Science. It has also been featured in The Wall StreetJournal, Forbes, the New York Times, and numerous other outlets.When he is not teaching or engaged in research, Mike enjoys activities rangingfrom camping to shopping for electronic gadgets.
Inhaltsangabe
Chapter 1. The Fundamentals of Managerial Economics Chapter 2. Market Forces: Demand and Supply Chapter 3. Quantitative Demand Analysis Chapter 4. The Theory of Individual Behavior Chapter 5. The Production Process and Costs Chapter 6. The Organization of the Firm Chapter 7. The Nature of Industry Chapter 8. Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets Chapter 9. Basic Oligopoly Models Chapter 10. Game Theory: Inside Oligopoly Chapter 11. Pricing Strategies for Firms with Market Power Chapter 12. The Economics of Information Chapter Module Group A: Strategies to Change the BusinessEnvironment Chapter Module Group B: Government in the Marketplace CASE STUDY Spectrum-the Spawn of Time Warner Cable andCharter Communications- Navigates Challenges from Cord Cutting and MobileCompetition
Chapter 1. The Fundamentals of Managerial Economics Chapter 2. Market Forces: Demand and Supply Chapter 3. Quantitative Demand Analysis Chapter 4. The Theory of Individual Behavior Chapter 5. The Production Process and Costs Chapter 6. The Organization of the Firm Chapter 7. The Nature of Industry Chapter 8. Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets Chapter 9. Basic Oligopoly Models Chapter 10. Game Theory: Inside Oligopoly Chapter 11. Pricing Strategies for Firms with Market Power Chapter 12. The Economics of Information Chapter Module Group A: Strategies to Change the BusinessEnvironment Chapter Module Group B: Government in the Marketplace CASE STUDY Spectrum-the Spawn of Time Warner Cable andCharter Communications- Navigates Challenges from Cord Cutting and MobileCompetition
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