John Adams, Linda Juleff

Managerial Economics for Decision Making

• Broschiertes Buch

Produktbeschreibung

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Produktdetails

• Verlag: Macmillan Education UK / Red Globe Press / Springer, Berlin
• Artikelnr. des Verlages: 978-0-333-96111-7
• 2003
• Seitenzahl: 360
• Erscheinungstermin: 1. Juni 2003
• Englisch
• Abmessung: 235mm x 191mm x 19mm
• Gewicht: 704g
• ISBN-13: 9780333961117
• ISBN-10: 0333961110
• Artikelnr.: 21148608

Autorenporträt

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

Inhaltsangabe

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.