Dozier, David M.; Grunig, Larissa A.; Grunig, James E.
Contents: Preface. What Is Communication Excellence? Part I: Communicator
Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way
Communication Practices. Knowing Traditional Communicator Skills. Build
Your Knowledge Base. Part II: Shared Expectations About Communication. The
Power of the Communication Department. Shared Expectations of
Communication. Building Linkages to the Dominant Coalition. What CEOs
Should Do About Excellence. Part III: The Character of Organizations.
Participation and Authority in the Culture of Organizations. Empowering
Women and Culturally Diverse Employees. The Global Qualities of Excellence.
Changing the Character of Organizations. Part IV: Putting Excellence to
Work. Origins of Communication Programs. Using Traditional and Advanced
Practices. Communication Excellence Makes a Difference. Appendix: How the
Excellence Study Was Conducted.
Contents: Preface. What Is Communication Excellence? Part I: Communicator Knowledge Base. Knowing How to Manage Strategically. Knowing Two-Way Communication Practices. Knowing Traditional Communicator Skills. Build Your Knowledge Base. Part II: Shared Expectations About Communication. The Power of the Communication Department. Shared Expectations of Communication. Building Linkages to the Dominant Coalition. What CEOs Should Do About Excellence. Part III: The Character of Organizations. Participation and Authority in the Culture of Organizations. Empowering Women and Culturally Diverse Employees. The Global Qualities of Excellence. Changing the Character of Organizations. Part IV: Putting Excellence to Work. Origins of Communication Programs. Using Traditional and Advanced Practices. Communication Excellence Makes a Difference. Appendix: How the Excellence Study Was Conducted.
