Featuring contributions from leading international academics, this books combines a strong theoretical grounding and the latest research with a practical, managerial focus
Featuring contributions from leading international academics, this books combines a strong theoretical grounding and the latest research with a practical, managerial focus
ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy.
Inhaltsangabe
Preface; E.T.Brioschi & O.Lerbinger.- Introduction.- PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES.- Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti.- Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi.- Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca.- Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti.- Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi.- Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati.- The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen.- Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca.- Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi.- Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti.- Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel.- Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna.- PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES.- Public Relations in International Management; O.Lerbinger.- The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley.- The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley.- The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey.- Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes.- The Organization of the Corporate Communication Function; D.Wright.- From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan.- PART III: BEST PRACTICES IN CORPORATE COMMUNICATION.- To be Confirmed.- Conclusion.- Endnote; D.Bodega & T.Fiedler.- References.
Preface; E.T.Brioschi & O.Lerbinger.- Introduction.- PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES.- Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti.- Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi.- Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca.- Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti.- Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi.- Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati.- The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen.- Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca.- Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi.- Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti.- Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel.- Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna.- PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES.- Public Relations in International Management; O.Lerbinger.- The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley.- The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley.- The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey.- Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes.- The Organization of the Corporate Communication Function; D.Wright.- From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan.- PART III: BEST PRACTICES IN CORPORATE COMMUNICATION.- To be Confirmed.- Conclusion.- Endnote; D.Bodega & T.Fiedler.- References.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
