Managing Digital Transformation

Understanding the Strategic Process
Herausgeber: Hinterhuber, Andreas; Checchinato, Francesca; Vescovi, Tiziano

• Broschiertes Buch

Produktbeschreibung

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 320
• Erscheinungstermin: 11. Dezember 2025
• Englisch
• Abmessung: 244mm x 170mm x 17mm
• Gewicht: 555g
• ISBN-13: 9781032851624
• ISBN-10: 1032851627
• Artikelnr.: 74171368

Autorenporträt

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Inhaltsangabe

Part 1 INTRODUCTION: 1. Introduction Managing Digital Transformation Part 2
DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES: 2. Leading Digital
Transformation: Strategies for Sustainable Growth and Competitive Advantage
3. Understanding digital transformation: A review and a research agenda 4.
The three pillars of the digital transformation: improving the core,
building new business models and developing digital capabilities 5. Big
Data and Analytics: Opportunities and Challenges for Firm Performance Part
3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION: 6. Digital
transformation and business models 7. Digital Transformation: Driving
Innovation, Customer Engagement, and Business Model Evolution 8. From
disruptively digital to proudly analog: A holistic typology of digital
transformation strategies 9. Digital transformation, the Holy Grail and the
disruption of business models: Interview with Michael Nilles, Chief Digital
Officer, Henkel 10. The Point of View of a Digital Company 11. Advising
Companies for Digital Transformation 12. L'Oréal Digital Consumer Operating
System 13. Internal start-ups as driving force in the digitalization of
traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer,
Lanxess Part 4 ARTIFICIAL INTELLIGENCE: 14. Adopting and implementing
Artificial Intelligence 15. How artificial intelligence and the digital
transformation change business and society - an interview with venture
capitalist Vinod Khosla 16. Navigating the digital transformation: AI'S
Role in redefining business processes, models, and capabilities Part 5
DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION: 17. Digital
transformation and consumer behavior: how the analysis of consumer data
reshapes the marketing approach 18. Digital transformation and the role of
customer-centric innovation 19. Unlocking Growth: Digitalization in B2B
Marketing 20. Digital challenges in luxury industry 21. The Importance of
Data in Transforming a Traditional Company to a Digital Thinking Company:
The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES
AND BEST PRACTICES: 22. Digital Transformation of Manufacturing Firms:
Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison
uses digital transformation to innovate Italian excellence 24. Supporting
pervasive digitization in Italian SMEs through an open innovation process
25. Upstream and downstream digital transformation for development
CONCLUSION 26. Our road map to digital transformation