W. Gerard Ryan

Managing International Events

• Broschiertes Buch

Produktbeschreibung

This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 346
• Erscheinungstermin: 30. September 2020
• Englisch
• Abmessung: 244mm x 175mm x 27mm
• Gewicht: 724g
• ISBN-13: 9781138572775
• ISBN-10: 1138572772
• Artikelnr.: 58565519

Autorenporträt

W. Gerard Ryan teaches international events management at institutions around Europe and Scandinavia and continues to perform internationally as a musician. With three international event careers as a musician, a venue and festival manager, and an academic, he has developed a unique understanding of international events.

Inhaltsangabe

Part 1 Planning and delivery 1. What are international events?  2. The four
pillars of international event delivery.  3. Evaluating international
events.  Part 2 Internal forces 4. Strategic use of events by authorities. 
5. Staffing international events.  6. Crossing cultures and crossing
borders.  Part 3 External forces  7. Access.  8. Key stakeholder
implications.  9. Globalisation and international events.  10. Sustainable
international events - an oxymoron?  11. Digital communication