Managing Tourism Enterprises - Hallak, Dr Rob (Associate Professor in Management, University of Sou; Lee, Dr Craig (Senior Lecturer, University of Otago Business School)
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Bringing a new contribution to the literature on tourism management, this book presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.

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Produktbeschreibung
Bringing a new contribution to the literature on tourism management, this book presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.
Autorenporträt
Dr Rob Hallak (PhD, GAICD) is an Associate Professor in Management, and Program Director: International MBA and Postgraduate Management Programs at UniSA Business. Rob has been teaching at University for over 15 years in various courses including Management Principles for Administrators, Tourism and Hospitality Marketing, Entrepreneurial Enterprises,, Consulting Frameworks (Le Cordon Bleu), Successful Hospitality Project Design, Entrepreneurship & Innovation (MBA).Rob has extensive experience in the tourism and hospitality industry including over five years of experience in restaurant management. His research focuses on entrepreneurship and business performance in the tourism and hospitality industry. Rob has over 60 publications including journal articles, book chapters, conference papers and industry reports.