Managing Your Band is the go-to guide for artist management in the new music industry, providing tools for success to students and musicians, including independent artists taking the DIY route. This seventh edition includes updated information on the 21st-century DIY manager, live ecosystems, social media, and impacts of COVID-19 on the industry.
Managing Your Band is the go-to guide for artist management in the new music industry, providing tools for success to students and musicians, including independent artists taking the DIY route. This seventh edition includes updated information on the 21st-century DIY manager, live ecosystems, social media, and impacts of COVID-19 on the industry.
Steve Marcone, Ed.D, was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavors of the ensemble. He is the former director of the music and entertainment management programs at William Paterson University. Dave Philp, MBA, is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over twenty years of experience working for the Universal Music Group, PolyGram Video, and Dadager Entertainment.
Inhaltsangabe
Preface Introduction Chapter 1: Care and Feeding of Creative Chapter 2: Agreements Chapter 3: Legal Aspects Chapter 4: Publishing Your Band Chapter 5: Collecting and Using Data Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social Media Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager Chapter 8: Live, Part 1: Touring Chapter 9: Live, Part 2: Merchandising & Sponsorship Chapter 10: The Modern Entertainment Company Chapter 11: The Modern Recording Contract Chapter 12: How Do I Make Some Money? Appendix A: MusicBiz101 & More Podcasts Appendix B: Keeping Track of it All Appendix C: Magical Mystery Tour: Failures From The Beatles' Self-Managed Era and Lessons for Today's DIY Musicians Appendix D: Deal Memos and Settlements Appendix E: Legal Battles Appendix F: Marketing Plan Appendix G: Project Management References Index
Preface Introduction Chapter 1: Care and Feeding of Creative Chapter 2: Agreements Chapter 3: Legal Aspects Chapter 4: Publishing Your Band Chapter 5: Collecting and Using Data Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social Media Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager Chapter 8: Live, Part 1: Touring Chapter 9: Live, Part 2: Merchandising & Sponsorship Chapter 10: The Modern Entertainment Company Chapter 11: The Modern Recording Contract Chapter 12: How Do I Make Some Money? Appendix A: MusicBiz101 & More Podcasts Appendix B: Keeping Track of it All Appendix C: Magical Mystery Tour: Failures From The Beatles' Self-Managed Era and Lessons for Today's DIY Musicians Appendix D: Deal Memos and Settlements Appendix E: Legal Battles Appendix F: Marketing Plan Appendix G: Project Management References Index
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