Steve Marcone, Dave Philp

Managing Your Band

A Guide to Artist Management

• Gebundenes Buch

Produktbeschreibung

Managing Your Band is the go-to guide for artist management in the new music industry, providing tools for success to students and musicians, including independent artists taking the DIY route. This seventh edition includes updated information on the 21st-century DIY manager, live ecosystems, social media, and impacts of COVID-19 on the industry.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seventh Edition
• Seitenzahl: 312
• Erscheinungstermin: 21. Juni 2021
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 785g
• ISBN-13: 9781538155943
• ISBN-10: 153815594X
• Artikelnr.: 61382456

Autorenporträt

Steve Marcone, Dave Philp

Inhaltsangabe

Preface
Introduction
Chapter 1: Care and Feeding of Creative
Chapter 2: Agreements
Chapter 3: Legal Aspects
Chapter 4: Publishing Your Band
Chapter 5: Collecting and Using Data
Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social
Media
Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager
Chapter 8: Live, Part 1: Touring
Chapter 9: Live, Part 2: Merchandising & Sponsorship
Chapter 10: The Modern Entertainment Company
Chapter 11: The Modern Recording Contract
Chapter 12: How Do I Make Some Money?
Appendix A: MusicBiz101 & More Podcasts
Appendix B: Keeping Track of it All
Appendix C: Magical Mystery Tour: Failures From The Beatles' Self-Managed
Era and Lessons for Today's DIY Musicians
Appendix D: Deal Memos and Settlements
Appendix E: Legal Battles
Appendix F: Marketing Plan
Appendix G: Project Management
References
Index