Many Thin Companies is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. The book looks at how the tragedy has since changed company structure, advertising, and consumer behavior. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students, as well as consultants and managers already at work, understand more clearly the current business trends and prepare them for future consequences.…mehr
Many Thin Companies is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. The book looks at how the tragedy has since changed company structure, advertising, and consumer behavior. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students, as well as consultants and managers already at work, understand more clearly the current business trends and prepare them for future consequences.
Foreword (Dr. Joseph Stiglitz) Preface and Acknowledgments Chapter 1. Changes in Organizations and Management Practices Leadership and September 11 Crisis Management System Checklist The Visiting Nurse Service of New York and September 11 Conclusion Chapter 2. Economy Fragility of Confidence Chapter 3. Airlines Consumer Behavior Pre-September 11, 2001 The Immediate Impact of September 11 on the Travel Industry Chapter 4. Airline Consumers The Consumer Government Assistance and Business Reforms Chapter 5. Airline Overview Overview of the Airline Industry The Aftermath of September 11 Chapter 6. Advertisers and Consumer Behavior The New Economy Advertising Consumer Behavior Chapter 7. Verizon Sales Organizational Communication Chapter 8. Aon Introduction The 1993 World Trade Center Bombing The September 11 Attacks Chapter 9. PricewaterhouseCoopers Overview PwC's Customers Conclusion Chapter 10. A Global Examination of International Marketing Introduction International Marketing International Marketing Concerns Post-September 11 Conclusion Notes Index
Foreword (Dr. Joseph Stiglitz) Preface and Acknowledgments Chapter 1. Changes in Organizations and Management Practices Leadership and September 11 Crisis Management System Checklist The Visiting Nurse Service of New York and September 11 Conclusion Chapter 2. Economy Fragility of Confidence Chapter 3. Airlines Consumer Behavior Pre-September 11, 2001 The Immediate Impact of September 11 on the Travel Industry Chapter 4. Airline Consumers The Consumer Government Assistance and Business Reforms Chapter 5. Airline Overview Overview of the Airline Industry The Aftermath of September 11 Chapter 6. Advertisers and Consumer Behavior The New Economy Advertising Consumer Behavior Chapter 7. Verizon Sales Organizational Communication Chapter 8. Aon Introduction The 1993 World Trade Center Bombing The September 11 Attacks Chapter 9. PricewaterhouseCoopers Overview PwC's Customers Conclusion Chapter 10. A Global Examination of International Marketing Introduction International Marketing International Marketing Concerns Post-September 11 Conclusion Notes Index
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