Mapping Retail Spots: A Retail Branding Perspective - Awais, Muhammad
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With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

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Produktbeschreibung
With the growing realization that brands are one of a firm s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
Autorenporträt
Muhammad Awais Memon is MS Management sciences student at SZABIST, Karachi Pakistan. He graduated in Business studies with orientation towards Marketing, Brand activation and Organization development. His few articles on employee branding and theological advertising are in process of publishing.