Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Increase the capability of your research teams by operationalizing your customer research to reduce waste and produce consistent, high-quality insights in a lean and responsive way.
Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.
Inhaltsangabe
Section ONE: Managing infrastructure and the research process; Chapter 01: Defining research operations; Chapter 02: Laying the foundations for successful research processes and practices; Chapter 03: Data compliance in research operations; Chapter 04: How to recruit participants models for best practice; Chapter 05: How to manage data, information and knowledge; Chapter 06: Supporting and managing the research process; Section TWO: People; Chapter 07: Recruiting researchers; Chapter 08: Recruiting the research operations team; Chapter 09: Supporting research and operations learning Section THREE: Advanced operations; Chapter 10: How to use AI as part of the research process; Chapter 11: Metrics for research and research operations; Chapter 12: How to adapt to changing needs and requirements; Chapter 13: Concluding thoughts;
Section ONE: Managing infrastructure and the research process; Chapter 01: Defining research operations; Chapter 02: Laying the foundations for successful research processes and practices; Chapter 03: Data compliance in research operations; Chapter 04: How to recruit participants models for best practice; Chapter 05: How to manage data, information and knowledge; Chapter 06: Supporting and managing the research process; Section TWO: People; Chapter 07: Recruiting researchers; Chapter 08: Recruiting the research operations team; Chapter 09: Supporting research and operations learning Section THREE: Advanced operations; Chapter 10: How to use AI as part of the research process; Chapter 11: Metrics for research and research operations; Chapter 12: How to adapt to changing needs and requirements; Chapter 13: Concluding thoughts;
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