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The agency marketâ s not oversupplied, itâ s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Produktbeschreibung
The agency marketâ s not oversupplied, itâ s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.
Autorenporträt
Robin Bonn is the CEO of Co: definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks, to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.