Judy Bartkowiak

Market Research in a Week

• Broschiertes Buch

Produktbeschreibung

Learn in a week, what the experts learn in a lifetime.

Produktdetails

• Verlag: John Murray Press
• Seitenzahl: 128
• Erscheinungstermin: 30. August 2016
• Englisch
• Abmessung: 198mm x 132mm x 10mm
• Gewicht: 114g
• ISBN-13: 9781473608023
• ISBN-10: 1473608023
• Artikelnr.: 44157250

Autorenporträt

Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.

Inhaltsangabe

: Sunday - Market Research defined and project design
: Monday - The Research Brief and the Research Proposal
: Tuesday - Qualitative Research
: Wednesday - Quantitative Research
: Thursday - Questionnaire Design
: Friday - Research Analysis
: Saturday - Report Writing and Presentation