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Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

Produktbeschreibung
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Autorenporträt
Paul Hague
Rezensionen
"Tactics don't work without a solid strategic foundation. And you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly." Mark Ritson, Virtual Marketing Professor