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This study focused on analyzing the market viability of opening a Cineart Multiplex cinema in the city of Curvelo/MG. The methodology used was descriptive in terms of its purposes and classified as bibliographical and field research in terms of its means. The survey data collection instrument was a structured questionnaire. After tabulating and analyzing the data and information collected, it was possible to ascertain a satisfactory result, with the majority of those surveyed accepting the implementation of a cinema.

Produktbeschreibung
This study focused on analyzing the market viability of opening a Cineart Multiplex cinema in the city of Curvelo/MG. The methodology used was descriptive in terms of its purposes and classified as bibliographical and field research in terms of its means. The survey data collection instrument was a structured questionnaire. After tabulating and analyzing the data and information collected, it was possible to ascertain a satisfactory result, with the majority of those surveyed accepting the implementation of a cinema.
Autorenporträt
Geraldo : Master en administration des affaires du centre universitaire Unihorizontes. Spécialiste en gestion des établissements d'enseignement du CEFET/MG. Diplômé en administration des affaires du centre universitaire Newton Paiva. Il est actuellement professeur adjoint au centre universitaire méthodiste Izabela Hendrix. Larissa : diplômée en gestion d'entreprise.