Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps.
Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps.
Chapter 1: The Stage Is Set for a New Way of Thinking Chapter 2: The Problems and the Solution Chapter 3: Education Has Customers, Too Chapter 4: Doing Your Demographic Homework Chapter 5: Developing Information Bases for Smart Schools Chapter 6: Image Matters Whether We Like It or Not Chapter 7: Your Public School Database Is a Marketing Gold Mine Chapter 8: Using Program Evaluation as a Marketing Tool. Chapter 9: Getting Your Message to the Public Through Marketing Communications Chapter 10: Marketing Communications Strategies Chapter 11: Passing a School Referendum: A Savvy Mix of Politics and Marketing Chapter 12: Putting Marketing to Work in Smart Schools Chapter 13 Appendix A: High School Student Attitude and Behavior Survey Tool
Chapter 1: The Stage Is Set for a New Way of Thinking Chapter 2: The Problems and the Solution Chapter 3: Education Has Customers, Too Chapter 4: Doing Your Demographic Homework Chapter 5: Developing Information Bases for Smart Schools Chapter 6: Image Matters Whether We Like It or Not Chapter 7: Your Public School Database Is a Marketing Gold Mine Chapter 8: Using Program Evaluation as a Marketing Tool. Chapter 9: Getting Your Message to the Public Through Marketing Communications Chapter 10: Marketing Communications Strategies Chapter 11: Passing a School Referendum: A Savvy Mix of Politics and Marketing Chapter 12: Putting Marketing to Work in Smart Schools Chapter 13 Appendix A: High School Student Attitude and Behavior Survey Tool
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