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At the end of the last century, we were at a crossroads when it came to our economic future and a mindset for managing organisations' strategic resources. This content, which has been completely revised, once again attracts attention due to its topicality and necessity, as we observe the entry of the Asian Tigers onto the global competitive scene, especially China. With repercussions on current business strategies, I invite everyone to read this book, which recognises a need of the time that is now an organisational reality: sustainability.

Produktbeschreibung
At the end of the last century, we were at a crossroads when it came to our economic future and a mindset for managing organisations' strategic resources. This content, which has been completely revised, once again attracts attention due to its topicality and necessity, as we observe the entry of the Asian Tigers onto the global competitive scene, especially China. With repercussions on current business strategies, I invite everyone to read this book, which recognises a need of the time that is now an organisational reality: sustainability.
Autorenporträt
Master in Betriebswirtschaft, spezialisiert auf Marketing, Projektmanagement und Lehrerausbildung. Bachelor in Betriebswirtschaftslehre und Unternehmensberaterin, Dozentin und CNPq-Forscherin. Gutachter für Fachzeitschriften und BASIS-INEP-Bewertungen. Ich arbeite als akademische Koordinatorin, Dozentin an der IEC PUC MINAS MBA und Market Intelligence Manager.