Colin Gilligan, Robin Lowe, Peter Cattee

Marketing and Retail Pharmacy

• Broschiertes Buch

Produktbeschreibung

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 176
• Erscheinungstermin: 1. Juli 1996
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 278g
• ISBN-13: 9781857752021
• ISBN-10: 1857752023
• Artikelnr.: 23433645

Autorenporträt

Colin Gilligan (Author) Robin Lowe (Author) Peter Cattee (Author)

Inhaltsangabe

The challenges facing pharmacies
so what is marketing?
developing the customer-centred pharmacy - the first few steps
environmental pressures and the parable of the boiled frog
planning for success (part one) - assessing your planning skills
planning for success (part two) - developing the marketing plan
using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability - revisiting your strengths and weaknesses
developing the pharmacies marketing mix
setting the standards of customer care - the Blackpool rock phenomenon
internal marketing, leadership and teamworking - fighting the Napoleonic complex
implementing the plan and making things happen.