Lorri Mon, Christie Koontz

Marketing and Social Media

A Guide for Libraries, Archives, and Museums

• Gebundenes Buch

Produktbeschreibung

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Second Edition
• Seitenzahl: 324
• Erscheinungstermin: 10. Dezember 2020
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 678g
• ISBN-13: 9781538142943
• ISBN-10: 1538142945
• Artikelnr.: 59958289

Autorenporträt

Lorri Mon, Christie Koontz

Inhaltsangabe

i. Dedication and Acknowledgements
ii. Preface
1. Marketing and Social Media: A Customer Centered Approach
2. Marketing and Mission, Goals and Objectives
3. Scan the Environments
4. SWOT: Strengths, Weaknesses, Opportunities and Threats
5. Stakeholders
6. Four Step Marketing Model
7. Marketing Research
8. Marketing Segmentation
9. Marketing Mix Strategy & Product
10. Price or Customer Costs
11. Place: Channels of Distribution
12. Promotion: Not the Same as Marketing
13. Case Studies
14. Marketing Evaluation
15. From the Social Media Manager's Perspective: Putting It All Together
About the Authors
Annotated Bibliography
Index