Marketing Design Using AI - Hettinger, Neal
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Business owners, marketers and graphic designers can now use AI for promotional materials. The book goes over 20 AI tools, their costs, benefits, and drawbacks; marketing principles, optimal posting times for different media; and AI evaluators

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Produktbeschreibung
Business owners, marketers and graphic designers can now use AI for promotional materials. The book goes over 20 AI tools, their costs, benefits, and drawbacks; marketing principles, optimal posting times for different media; and AI evaluators
Autorenporträt
As a graphic artist, professor, and software developer, Neal Hettinger seized the opportunity to utilize graphic design artificial intelligence tools for his clients' marketing. He knows many small business owners and marketers who do not have the time or budget to hire firms to do all of their promotions. He believes good design benefits everyone, while bad design does not.As a professor and experienced graphic designer, he would like creatives to be able to design messages that are engaging and visually attractive. With AI available for free, marketers should be taking advantage of this technology.With an academic background that includes a Master of Arts degree in Mass Communications and a Bachelor of Arts degree in Graphic Arts with a minor in English, teaching was in his future. After working in the real world, his expertise grew at design firms and advertising agencies in Los Angeles, Nashville, Oklahoma City, and Birmingham. Neal was fortunate to have a varied client list that included Nissan Motors, Universal Studios, adidas, and Paramount Pictures.Publications such as The New York Times have quoted him, and Neal has written articles for various print magazines, online journals, and websites. His firm specializes in graphic design marketing, visual websites, UX software, and UI workflow platforms. Professor Hettinger received a tremendous honor by being presented with the Outstanding Professor Award from OCCC.This book is deliberately not too technical to cause frustration. It is written for creatives to pick an AI tool and start designing to save them time and money.