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Marketing Dynamics - Clark, Brenda; Basteri, Cynthia Gendall; Gassen, Chris; Walker, Michelle
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  • Gebundenes Buch

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing--product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.

Produktbeschreibung
Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing--product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.