Marketing Essentials - Hagstrøm, Cecilia
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Book Description Starting your journey in marketing can feel overwhelming, but Marketing Essentials makes it simple. This engaging guide blends basic marketing lessons with relatable stories, offering a beginner friendly approach to mastering the fundamentals of marketing. Each chapter introduces key concepts like understanding your audience, creating compelling content, and building strategies that work, all grounded in examples that bring the lessons to life. Follow Clara, a marketer, navigating challenges both big and small, from crafting irresistible pitches to turning unlikely clients…mehr

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Book Description Starting your journey in marketing can feel overwhelming, but Marketing Essentials makes it simple. This engaging guide blends basic marketing lessons with relatable stories, offering a beginner friendly approach to mastering the fundamentals of marketing. Each chapter introduces key concepts like understanding your audience, creating compelling content, and building strategies that work, all grounded in examples that bring the lessons to life. Follow Clara, a marketer, navigating challenges both big and small, from crafting irresistible pitches to turning unlikely clients into success stories. Her relatable experiences will help you connect theory to practice, making complex ideas feel accessible and manageable. What You'll Get: * Marketing Fundamentals Made Clear: A breakdown of essential principles, from audience research to effective messaging. * Relatability: Through Clara's stories, you'll see how these lessons apply in marketing scenarios. * Practical Insights: Simple, actionable strategies for building campaigns, engaging customers, and avoiding common pitfalls. * A Dose of Humor: After all, marketing shouldn't feel like homework. As Clara says, "This tool saved my Mondays. Now I only hate Tuesdays." Perfect for beginners, Marketing Essentials combines the core lessons you need to know with memorable examples to help you apply them in your own work. Whether you're marketing a product, a service, or just starting your career, this book is here to give you a solid foundation, without overwhelming you. Start your marketing journey today with practical insights and a few laughs along the way.
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