In Marketing for Microbudget Films, feature film director, producer and educator Nick Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
In Marketing for Microbudget Films, feature film director, producer and educator Nick Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).
Inhaltsangabe
List of Figures Acknowledgements Introduction PART 1 DEVELOPMENT Chapter 1. Finding a story that fits your budget Chapter 2. Market research and pitching Chapter 3. Marketing strategy and implementation Chapter 4. Niche markets Chapter 5. Crowdfunding Chapter 6. The power of a name: Standing out and building a brand Chapter 7. Finding your fanbase Chapter 8. Rationing your resources Chapter 9. Blood and money: Trademarks and trends PART 2 PRODUCTION Chapter 10. Social media Chapter 11. Glamour and etiquette Chapter 12. Handmade movies Chapter 13. Electronic connections: From SEO to newsletters Chapter 14. Spreading the word with sponsorship Chapter 15. Locations as marketing tools PART 3 POST PRODUCTION Chapter 16. Maintaining interest during post production Chapter 17. Key art Chapter 18. Sneak peeks: Sizzles, teases and trailers PART 4 - RELEASE Chapter 19. Film festivals and other screenings Chapter 20. Press releases and EPKs Chapter 21. Podcasts Chapter 22. Maximising your product: Using deleted scenes and BTS footage Chapter 23. Creating urgency: Your opening weekend Chapter 24. Overseas marketing Chapter 25. Redefining your audience Conclusion What's next? Appendix 1 Case studies Appendix 2 Sample documents Appendix 3 Resources Glossary of essential terms
List of Figures Acknowledgements Introduction PART 1 DEVELOPMENT Chapter 1. Finding a story that fits your budget Chapter 2. Market research and pitching Chapter 3. Marketing strategy and implementation Chapter 4. Niche markets Chapter 5. Crowdfunding Chapter 6. The power of a name: Standing out and building a brand Chapter 7. Finding your fanbase Chapter 8. Rationing your resources Chapter 9. Blood and money: Trademarks and trends PART 2 PRODUCTION Chapter 10. Social media Chapter 11. Glamour and etiquette Chapter 12. Handmade movies Chapter 13. Electronic connections: From SEO to newsletters Chapter 14. Spreading the word with sponsorship Chapter 15. Locations as marketing tools PART 3 POST PRODUCTION Chapter 16. Maintaining interest during post production Chapter 17. Key art Chapter 18. Sneak peeks: Sizzles, teases and trailers PART 4 - RELEASE Chapter 19. Film festivals and other screenings Chapter 20. Press releases and EPKs Chapter 21. Podcasts Chapter 22. Maximising your product: Using deleted scenes and BTS footage Chapter 23. Creating urgency: Your opening weekend Chapter 24. Overseas marketing Chapter 25. Redefining your audience Conclusion What's next? Appendix 1 Case studies Appendix 2 Sample documents Appendix 3 Resources Glossary of essential terms
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