Tim Hannagan

Marketing for the Non-Profit Sector

• Broschiertes Buch

Produktbeschreibung

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Produktdetails

• Professional Master
• Verlag: Macmillan Education UK / Red Globe Press / Springer, Berlin
• Artikelnr. des Verlages: 978-0-333-52582-1
• 1992
• Seitenzahl: 204
• Erscheinungstermin: 11. November 1992
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 268g
• ISBN-13: 9780333525821
• ISBN-10: 0333525825
• Artikelnr.: 24470385

Autorenporträt

Tim Hannagan

Inhaltsangabe

What is Marketing?.- Marketing in the Non-Profit Sector.- The Marketing Plan in a Non-Profit Organisation.- Marketing Research.- Collecting Marketing Information.- The Marketing Audit.- The Marketing Mix in Non-Profit.- Organisations Products and Services in Non-Profit Organisations.- Price in Non-Profit Organisations.- Place in Non-Profit Organisations.- Promotion in Non-Profit Organisations.- The Control of Marketing in Non-Profit Organisations.- Index.