Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
Marketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
Contents Foreword Acknowledgments Introduction 1. Crush the Competition 2. The Winning Strategy 3. Slightly Better Is Dangerous 4. Why Companies Give Bad Service 5. Great Products Make Great Salespeople 6. Great Promotions Are Simple 7. Price on Value but Charge What the Market Will Bear 8. Be International or Fail 9. Plan Products, Not Devices 10. Great Products Need a Soul 11. Do You Have Marketing? 12. The Business of Business Is Total Satisfaction Appendix A. The Cost of Attacking a Competitor Appendix B. How Costs and Margin Goals Affect Price Index
Contents Foreword Acknowledgments Introduction 1. Crush the Competition 2. The Winning Strategy 3. Slightly Better Is Dangerous 4. Why Companies Give Bad Service 5. Great Products Make Great Salespeople 6. Great Promotions Are Simple 7. Price on Value but Charge What the Market Will Bear 8. Be International or Fail 9. Plan Products, Not Devices 10. Great Products Need a Soul 11. Do You Have Marketing? 12. The Business of Business Is Total Satisfaction Appendix A. The Cost of Attacking a Competitor Appendix B. How Costs and Margin Goals Affect Price Index
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
