A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Paul Gibbs is Professor of Education and Research Director of the Centre for Education Research and Scholarship at Middlesex University, UK. He has written widely on higher education matters ranging from pedagogy, marketing and the goal of higher education in a period of marketization.
Inhaltsangabe
Why market? training or education the essence of marketing education research developing a marketing position public relations making partnerships work managing the project fund raising and financing marketing local, national and international marketing students recruitment product development - offering the students the courses they want quality offered exploring the power of learning relationships auditing success.
Why market? training or education the essence of marketing education research developing a marketing position public relations making partnerships work managing the project fund raising and financing marketing local, national and international marketing students recruitment product development - offering the students the courses they want quality offered exploring the power of learning relationships auditing success.
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