Marketing in the Service Industries

Marketing Service Inds
Herausgeber: Foxall, Gordon

• Gebundenes Buch

Produktbeschreibung

First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 1. Februar 1985
• Englisch
• Abmessung: 222mm x 170mm x 18mm
• Gewicht: 372g
• ISBN-13: 9780714632704
• ISBN-10: 0714632708
• Artikelnr.: 21838773

Autorenporträt

Gordon Foxall is a senior lecturer in marketing at Cranfield School of Management.

Inhaltsangabe

Chapter 1 Marketing is Service Marketing, Gordon Foxall; Chapter 2 The
Marketing of Professional Services, John Lidstone; Chapter 3 Strategies for
Managing Demand in Capacity-Constrained Service Organisations, Christopher
H. Lovelock; Chapter 4 Service Markets: The Effects of Competition Policy
and Consumer Protection, Donald Cowell; Chapter 5 Prodictivity and
Effectiveness in Service Firms, Keith J. Blois; Chapter 6 Marketing Bank
Services, Barbara R. Lewis; Chapter 7 Marketing Insurance Services: The
Main Challenges, Simon Majaro; Chapter 8 Estate Agency: A Marketing
Challenge, John Driver; Chapter 9 Advertising and the Professions, Stanley
Siebert; Chapter 10 Marketing Freight Transport: The Need for
Customer-orientation, Norman E. Marr; Chapter 11 Development of the
'Travelcard' Concept in Urban Public Transport, Peter R. White; Chapter 12
Local Authorities and the Marketing of Leisure Services, David Yorke;
Chapter 13 The Marketing of Tourism, Arthur Meidan; Chapter 14 Marketing
Package Holidays, A.J. Burkart; Chapter 15 The Impact of New Technology on
Services Marketing, Nigel Piercy; Chapter 16 The Strategy of Customer
Service, Martin Christopher;