Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Chapter 00: INTRODUCTION; Section ONE: THE JOURNEY TO WEB 3.0; Chapter 01: What have we learned from Web 2.0; Chapter 02: Understanding the semantic web; Chapter 03: What the blockchain means for marketing; Chapter 04: Understanding the importance of gaming; Chapter 05: The technology foundations; Chapter 06: Ethics and marketing in Web 3.0; Section TWO: MARKETING IN WEB 2.5; Chapter 07: Creating VR and AR experiences; Chapter 08: Using AI in your marketing; Chapter 09: Marketing via the internet of things; Chapter 10: How marketers have used Gamification; Chapter 11: Learnings from existing mini metaverses; Chapter 12: Delivering integrated marketing; Chapter 13: The changing face of search; Chapter 14: Building meaningful content strategies; Section THREE: MARKETING IN WEB 3.0; Chapter 15: How consumers will act in Web 3.0; Chapter 16: Building your brand; Chapter 17: Creating immersive experiences; Chapter 18: Combining the virtual and the physical; Chapter 19: Building a team for Web 3.0;
Chapter 00: INTRODUCTION; Section ONE: THE JOURNEY TO WEB 3.0; Chapter 01: What have we learned from Web 2.0; Chapter 02: Understanding the semantic web; Chapter 03: What the blockchain means for marketing; Chapter 04: Understanding the importance of gaming; Chapter 05: The technology foundations; Chapter 06: Ethics and marketing in Web 3.0; Section TWO: MARKETING IN WEB 2.5; Chapter 07: Creating VR and AR experiences; Chapter 08: Using AI in your marketing; Chapter 09: Marketing via the internet of things; Chapter 10: How marketers have used Gamification; Chapter 11: Learnings from existing mini metaverses; Chapter 12: Delivering integrated marketing; Chapter 13: The changing face of search; Chapter 14: Building meaningful content strategies; Section THREE: MARKETING IN WEB 3.0; Chapter 15: How consumers will act in Web 3.0; Chapter 16: Building your brand; Chapter 17: Creating immersive experiences; Chapter 18: Combining the virtual and the physical; Chapter 19: Building a team for Web 3.0;
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